Every team has a story. For the Cheer Strike Royals, that story is built on confidence, teamwork, and the energy that athletes bring every time they step onto the mat.

Recently, Top Shelf Media had the opportunity to work with the Cheer Strike Royals in London, Ontario, capturing a media day designed to showcase the personalities behind the program while creating content the organization can use throughout the season.

A Media Day Built Around the Athletes

Rather than traditional team photos, the goal was to create an experience that allowed athletes to express themselves while producing high-quality content for social media, marketing, and team promotions.

The session featured two unique setups that quickly became athlete favourites.

Our signature throne setup gave athletes the chance to step into the spotlight and create bold, confident portraits, while a custom glitter wall added an energetic and creative backdrop that perfectly matched the atmosphere of the day.

The result was a collection of images that felt authentic to the athletes and reflective of the Cheer Strike Royals brand.

More Than Just Team Photos

Media days have evolved far beyond the traditional team photo.

Organizations today use media day content throughout the season for athlete announcements, social media campaigns, sponsor recognition, recruitment efforts, and event promotions.

By creating a variety of individual and team content during a single session, programs are able to build a content library that can be used long after media day wraps up.

For the Cheer Strike Royals, the focus was on creating images that athletes, families, and the organization would be excited to share.

Showcasing the Personality of Cheerleading

One of the most rewarding parts of sports photography is capturing the personality that makes each sport unique.

Cheerleading combines athleticism, confidence, performance, and teamwork in a way few sports can. The athletes brought incredible energy throughout the day, making every setup feel different and creating a gallery filled with memorable moments.

From individual portraits to team images, the session highlighted what makes the Cheer Strike Royals such a special program.

Creating Content That Lasts All Season

A successful media day isn't measured by the number of photos taken. It's measured by how those photos continue to tell the story of a team throughout the year.

The Cheer Strike Royals media day created content that can be used for athlete spotlights, social media graphics, website updates, promotional materials, and season-long storytelling.

For Top Shelf Media, it's another example of how creative sports photography can help organizations celebrate their athletes while building a stronger connection with their community.

We'd like to thank the athletes, coaches, volunteers, and families of the Cheer Strike Royals for making the day such a success.